Top 4 CRM Tools to Better Understand your Customers.
In my 10+
years of working in the CRM industry, I have often come across sales reps
complaining about not spending enough time on selling their products despite
using sales quoting tools. The
key to resolve this issue is to look for CRM tools that can help sales reps to
sell more efficiently, tools that can boost their productivity, tools that
allow them to access customer data quickly so as to make smarter decisions and
get better results.
Following are
the tools that you need to use if you are in the CRM industry. These tools when
implemented in the right manner can help drive business growth and give
competitive edge in terms of customer service.
Yesware
As a part of
your promotional campaign, you are sending numerous mails to your customers.
You wish if you could know how many of them are opening your emails, how many
are clicking the link you want them to click, how many are opening your emails
on mobile devices like smartphones and tablets. Well, your wish is just a tool
away! Use Yesware, a popular email analytics software tool that has been
designed to track what happens after you send emails to your customers.
Yesware is
essentially an email tracking solution that lets you know whether customers are
reading your emails. You can run Yesware on Microsoft Outlook and with Gmail,
provided you are using Chrome and Firefox.
Yesware send
you an email notification as soon an email is read and by whom. The Yesware
‘Tracking Report’ feature provides details of how customers are interacting
with your email messages. This helps you to understand what messages work best
for your marketing campaigns.
With
Yesware’s Mail Merge feature, you can quickly send up to 200 personalized
emails to your prospects in one go from your Gmail account. This can
considerably save time and improve your email productivity. Moreover Yesware
integrates with Salesforce and other CRMs so that you can better handle your
customer data.
Nimble
Nimble is the
one of the best social sales and marketing CRM software applications. It is a social media dashboard with the
additional functionality of a CRM system. It provides information about
contacts from the perspective of their social media accounts. Apart from giving
basic contact information at one place, Nimble also gives details about social profile
of your contacts.
Simply put, you can see a contact’s social
profile by moving the mouse cursor over the name. You can also track your
contact’s social media activity across various platforms including Facebook,
Twitter, LinkedIn, Instagram, Gmail, AngelList, Crunchbase, Tweetdeck, and
Hootsuite.
Using Nimble,
you can connect with your contacts from any social site. Browsing through their
social media activity, you are bound to come across individuals that are
related to your business. Viewing their social media profile, you can know
which contacts and opportunities are most relevant. So Nimble gives you a great
opportunity to increase your outreach by engaging with customers across popular
social channels.
Freshdesk
Looking for
an easy way to provide a multi-channel support to your customers? Well, go for
Freshdesk, a cloud-based customer support software that allows your customers
to contact you through different channels including phone, email and social media
like Facebook and Twitter. Freshdesk integrates different communication
channels into one stream of information, which is far easier to handle.
So regardless
of how customers decides to communicate, their issues reach immediately to the
right customer team member. For instance, any customer complaints that you
receive on social media can be addressed directly through Freshdesk. Also, no
matter how large the number of tickets are, you can easily manage them and
provide prompt service using Freshdesk.
Freshdesk is
easy to understand and use, and moreover can be customized to suit your
company’s requirements. On the whole, when managing customer issues on multiple
channels, you can certainly rely on Freshdesk.
Applane CRM
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