Simplify B2B Selling with PunchOut Catalog

Do you want to take your B2B selling experience to the next level? Do you want to make your selling and buying more efficient? Do you want your B2B procurement users to easily navigate through your supplier catalog? Well, if you are serious about making the buying process of your B2B customers super easy, it is time to use a PunchOut catalog solution.

PunchOut is a protocol that enables procurement users to access catalog information of their suppliers in real time. The protocol makes the supplier’s contract catalog accessible from within the customer’s procurement application. Another advantage of this protocol that you can start the PunchOut session without any login credentials. With a single click, the customer ‘Punches Out’ from his procurement application and gains access to the supplier’s site. The accessibility is not just restricted to the site. The protocol gives direct access to contract catalog.

Most PunchOut solution providers allow users of different procurement systems including Ariba, Coupa, Jaggaer, PeopleSoft etc., to connect with their supplier site. Moreover, it is a unique customized catalog that is developed as per customer requirements. So only those products and pricing will be visible that have been approved in the agreement. This means when the B2B customer reaches the supplier’s site through PunchOut, he doesn’t have to wade through non-contract products to search his contract products. No wonder, PunchOut catalog is said to offer a personalized shopping experience to its users.

Also, once the user closes the Punchout session, the shopping cart transfers back to the procurement application where it is routed for approval. Thus, one can say that the PunchOut protocol is designed to follow the typical B2B checkout process. The protocol allows customers to complete their requisition process as per their established norms. This is the reason why B2B customers such as federal groups ask for PunchOut so that they get the best possible experience when buying products.