Effective Channels for VARS to Generate Leads
As
a VAR, you have automated your processes to run your business efficiently. For
instance, many use a VAR business management software to streamline their
procurement and save cost and time. Additional tools like Sales proposal &
quoting software are used to simplify the quoting process.
However, automation is not the answer to lead generation, the foundation of VAR
business.
Here’s
are some strategies that VARS can implement to attract prospects:
Telemarketing
Some
of the largest companies in the world use this offline strategy to generate
awareness about their products. Having excellent interpersonal skills is the
key to attract prospects and sales from this channel. Telemarketing can be either
inbound or outbound. Outbound telemarketing involves making unsolicited calls
to potential customers. So when the prospect at the other end picks your call,
you have to give a proper reason why you have called him. Ensure that you call
the right group of audience. Your outbound telemarketing program will fail if
you contact the wrong people.
When
it comes to getting leads and increasing sales, inbound marketing is far more
effective than its counterpart. In this case, you get a call from the prospect to
know more about the products you offer. Usually, these prospects reach you via
different email and content marketing strategies that you employ to promote
your products.
Affiliate marketing
In
this online strategy, you place ads of your Ecommerce platform for
small businesses on the affiliate’s website. Whenever you
capture lead that comes from the affiliate’s website, you will have to pay the
affiliate. Affiliates, also called publishers or partners allow you to place
your promotional link or banner. As an advertiser, you need to choose an
affiliate that is suitable for your business and that helps you to reach a
larger audience. In simple words, you have to be connected to a reputable
affiliate so that you get high quality traffic to your website.
Affinity Marketing
In
this strategy, you develop partnership with your complementary brands so as to
get leads. For instance, your partner could offer some incentives to his
prospects and customers for purchasing your products. This strategy can help to
increase customer base for both the companies. If you team up with the right
brand, it is a win-win situation and will definitely attract customers.
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