Effective Channels for VARS to Generate Leads

As a VAR, you have automated your processes to run your business efficiently. For instance, many use a VAR business management software to streamline their procurement and save cost and time. Additional tools like Sales proposal & quoting software are used to simplify the quoting process. However, automation is not the answer to lead generation, the foundation of VAR business.

Here’s are some strategies that VARS can implement to attract prospects:

Telemarketing
Some of the largest companies in the world use this offline strategy to generate awareness about their products. Having excellent interpersonal skills is the key to attract prospects and sales from this channel. Telemarketing can be either inbound or outbound. Outbound telemarketing involves making unsolicited calls to potential customers. So when the prospect at the other end picks your call, you have to give a proper reason why you have called him. Ensure that you call the right group of audience. Your outbound telemarketing program will fail if you contact the wrong people.

When it comes to getting leads and increasing sales, inbound marketing is far more effective than its counterpart. In this case, you get a call from the prospect to know more about the products you offer. Usually, these prospects reach you via different email and content marketing strategies that you employ to promote your products.

Affiliate marketing
In this online strategy, you place ads of your Ecommerce platform for small businesses on the affiliate’s website. Whenever you capture lead that comes from the affiliate’s website, you will have to pay the affiliate. Affiliates, also called publishers or partners allow you to place your promotional link or banner. As an advertiser, you need to choose an affiliate that is suitable for your business and that helps you to reach a larger audience. In simple words, you have to be connected to a reputable affiliate so that you get high quality traffic to your website.

Affinity Marketing
In this strategy, you develop partnership with your complementary brands so as to get leads. For instance, your partner could offer some incentives to his prospects and customers for purchasing your products. This strategy can help to increase customer base for both the companies. If you team up with the right brand, it is a win-win situation and will definitely attract customers.

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